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13 Million
Kirana stores — the backbone of India
India has ~13 million kirana and neighbourhood stores generating over $800 billion in annual revenue. They power 90% of FMCG sales and contribute ~10% of India's entire GDP.
Source: Indian Retailer / CB Insights
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75–78%
Consumer goods still sold offline
Despite e-commerce's explosive growth, kirana stores still command 75–78% of total consumer goods sales in India. The local market is massive — and massively underserved digitally.
Source: Ambit Capital / CB Insights
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2 Lakh+
Kirana stores shut down recently
Over 2 lakh (200,000) neighbourhood kirana stores have already closed due to the rapid rise of quick commerce platforms. Metro cities account for 45% of these closures.
Source: AICPDF / Outlook Business, 2024
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80%
Kirana owners say they must go online
In a survey of kirana store owners, 80% said adopting online operations is essential for survival. The demand is there. The right platform isn't — yet.
Source: Kiko Live Survey, 2024
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15–25%
Platform commission sellers lose today
Sellers on traditional e-commerce platforms lose 15–25% of revenue to commissions alone — before accounting for logistics, returns, and discounts. Local sellers need a fairer deal.
Source: ONDC / Mordor Intelligence, 2024
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$345 Billion
India's e-commerce market by 2030
India's e-commerce market is set to explode from $125 billion (2024) to $345 billion by 2030 — a 15% CAGR. The sellers who get online first will claim the biggest slice.
Source: IBEF / ANAROCK–ETRetail Report, 2025